How to Do a Website Audit to Improve SEO and UX in 10 Steps

Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed. However, this means that crawlers are now unable to access that page. In order to allow access, you need to create a redirect leading them to moved page.

seo audit

The off-page factors affecting your SEO

seo audit

Digital agencies and enterprise organizations with large websites are in the best position to benefit from everything that OnCrawl offers. Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Organic SEO refers to all white-hat SEO strategies aimed at getting your business on the first page of Google. Despite constant updates to the ranking algorithm, the SEO community is still going strong – and always figuring out what’s working and what’s not.

Analyze link building opportunities

  • Without a good copy, you shouldn’t even try optimizing your website.
  • Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
  • It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems.

But as Google’s updates constantly focus on content quality, I’d say this is the best place to start recovering from a penalty. We have only seen one SEO penalty over the years, on a site we had recently taken on. This site had a lot of over-optimized and repetitive blog articles, and a lot of spammy links. After discussing this with the developers, we found the website had been hacked. The hacker had inserted these links through an SQL injection, leading Google to interpret our content as spam. The toughest part was identifying these malicious links within the blogs, as the anchor text used was subtle and unnoticeable.

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seo audit

Get a comprehensive website SEO audit and boost your website’s performance!

seo audit

It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker.

Local SEO Services are for businesses focused on keyword rankings in a specific location or region. A Local SEO audit will analyze your website’s organic SEO Anomaly visibility as it pertains to a specific region. A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations.

seo audit

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